Meet Toccin NY

Alex & Michael Toccin

Meet the Toccins 

We met as college freshmen and have been bringing out the best in each other ever since. After both studying at Parsons, Michael worked for Oscar de la Renta, Zac Posen, and KaufmanFranco, while Alex honed her press and marketing skills at fashion mainstays like Ralph Lauren and Theory. Together, our talents (and personalities) are complementary to a T.  

As our lives evolved, we realized we were spending a substantial amount of time giving advice to everyone -- from friends + family to celebrities -- on what to wear, how to wear it, and where to buy it. This, in combination with our fashion industry knowledge, inspired us to launch our own digital platform -- Stylists to a T -- to offer all the insights we were sharing to a much wider audience. What seemed like a smaller project snowballed into a thriving network. 

While building the Stylists to a T community and brand, we discovered that women really need seamless options that are versatile, comfortable, flattering, and size inclusive. With the current, always-on-the-go lifestyle in mind, we launched Toccin New York, a collection approachable fashion that will take women from meetings to evenings, and everywhere in between. We use our combined skillset -- with Michael overseeing design + creative direction, using Alex as his muse -- and Alex, heading up all communications and marketing to create the collections. Together we listen to women, we speak to women, and we dress women, effortlessly. 

We think about each piece from every angle and perspective -- is it flattering? Is it timeless? Does it balance out and work with all the other pieces in the collection? Do we offer that body with a long sleeve and a cap sleeve? Can it be worn morning till night, city and country? And, while we love asking each other these questions, we love asking you too! This brand was built on feedback from our Stylists to a T community and it’s our goal to continue designing and evolving with women’s needs everywhere -- so speak up, tell us what you want! Dressing women and making them feel beautiful has been our shared passion for so many years, and we couldn’t be happier to finally have the opportunity to do so with our own collection.

The Brand Bio

Husband + Wife creative team, Alex and Michael Toccin, created Toccin New York to offer women an inclusive collection that will take them from meetings to evenings, and everything in between. Inspired by the wants and needs of real women, their signature modern stretch fabric offers universally flattering fits and comfort, while their designs take classic silhouettes and infuse them with pops of personality, resulting in timeless, approachable style that makes women look and feel their best.